These days, mostly in urban parts of India, consumers prefer to consume vegetables and fruits as ‘farm-fresh’. For Agro Business vertical this becomes a major parameter of success. But, in order to deliver these ‘farm-fresh’ agro products at the consumer level, a strong and efficient cold chain is required.
Now, in this cold chain there are few critical elements. Arvind Kumar Yadav, a well established farmer from the plains of Uttar Pradesh considers logistics & transport as the most important part of this efficient cold chain.
That is why, Yadav believes in doing business with efficient transporter who can take freshly plucked vegetables and fruits from his farm fields to retail stores. “I was struggling in fixing this part of my business chain and was exploring many options. Then I found a transporter who assured me to deliver my agriculture produce within expected time to not just neighboring locations but also to large cities and also to hill side area of Uttrakhand. Dilip Kumar Singh proprietor of DKN Transport assured me that he can do the job with the help of his latest and advanced trucks.” In the quest of how DKN Transport can be so confident in this kind of commitment of timely delivery, Yadav went to the level of cross checking of DKN Transport’s infrastructure.
The transport company, operating from remote part of UP, has an advantage of accessing an in-depth monitoring system which allows this them to be confident in front of their respective customers or clients. “I have not seen such in-depth reporting mechanism which gives full control on the movement of trucks on road. This accurate information access gave them clarity regarding the transport schedule and allows us to plan our marketing accordingly,” Yadav stated.
The efficient trucks and smart information system became key differentiating factors for the transport company. Dilip Kumar Singh of DKN Transport commented, “We have got a fleet of trucks and heavy vehicles by Eicher. In other words we have peace of mind while doing our day to day business. With the Eicher Live service our monitoring has become accurate hence we are able to predict and deliver time bound work. With such a dashboard interface, the fuel efficiency and productivity of our fleet have also become a great value addition for our business. With this fleet of trucks in our organization, we are more predictive towards our business, and efficient in all sense of business. It’s been more than three years that we have moved on to Eicher, and since then our profitability have exceeded our estimation and, more importantly, we have close to 90% of satisfied customers.”
According to industry report India spends around 14.4% of its GDP on logistics and transportation and this figure is less than 8% if we compare with other developing countries. Indian freight transport market is expected to grow at a CAGR of 13.35% by 2020 driven by the growth in manufacturing, retail, FMCG and e-commerce sectors. Agro based products are also integral part of this. Freight transport market in India is expected to be worth US$ 307.70 billion by 2020. In India road freight constitutes around 63% of the total freight movement consisting of 2.2 million heavy duty trucks and 0.6 million light duty trucks annually. The road freight movement is expected to increase at a CAGR of 15%.
Eicher LIVE is designed as a ‘Live Hub’ of real-time communication and actions by customers, dealers and Eicher. With Eicher Live business critical aspects such as fuel efficiency, vehicle’s productivity and uptime becomes visible. With such visibility, customers and transporters can now influence driving performance and delivery commitments to the next level. This allows the transport business to become intuitive and predictive.