Eicher Trucks and Buses Inaugurates Dedicated Dealership for Eicher Pro X In Thanjavur

Thanjavur, 29th July 2026: Eicher Trucks & Buses, a business unit of VE Commercial Vehicles Ltd. (VECV), inaugurated its exclusive dealership for the newly launched Eicher Pro X Small Truck range in Thanjavur. The state-of-the-art Jayaraj Mobility Private Limited 3S dealership facility is located at Vallam, Thanjavur, on the Trichy– Thanjavur highway and is designed to deliver best-in-class customer experience across the vehicle buying and servicing journey.

Spread across approximately 4,000 sq. ft., the facility features service bays, a spacious display area, customer lounge and driver lounge, and utility spaces to ensure seamless customer interaction. Equipped with interactive digital displays, the dealership enables fleet owners and transporters to explore the Eicher Pro X range in detail and experience Eicher's connected, customer-centric mobility ecosystem.

Commenting on the inauguration, J. Mahesh, General Manager, Sales & Marketing, Small Commercial Vehicles, VECV, said, “Thanjavur is a vital agri-trade and logistics centre in the Cauvery delta, serving high-growth segments such as e-commerce, parcel courier, FMCG and industrial goods. The Eicher Pro X range has been developed for the evolving needs of modern last-mile logistics with a strong focus on efficiency, connectivity, driver comfort and uptime. With the inauguration of Jayaraj Mobility's exclusive Eicher Pro X dealership, we strengthen our ability to serve these high-growth segments and support the evolution of last-mile logistics in the region. We welcome Jayaraj Mobility into the Eicher Pro X family and reaffirm our commitment to delivering future ready solutions to fleet owners and transporters across Thanjavur and the wider delta region.”

The new Eicher Pro X dealership offers excellent accessibility for customers and fleet operators across the region. Its proximity to major industrial and trade hubs such as the Vallam SIPCOT Industrial Park, SIDCO Industrial Estate (Vallam), the Thanjavur Agro-Processing Cluster and the Thanjavur Rice & Grain Trade Hub, along the NH-36 Thanjavur–Tiruchirappalli logistics corridor and within reach of the wider Tiruchirappalli industrial and logistics catchment, positions the dealership at the centre of the region's thriving agri-trade and logistics ecosystem. The facility is well-placed to cater to businesses operating in e-commerce, parcel courier, FMCG distribution and industrial goods movement across Thanjavur and nearby markets.

The 3S facility integrates sales, servicing, and spare parts under one roof, supported by Eicher’s service infrastructure designed to maximize uptime and operational efficiency. Fleet owners and transporters in the region will benefit from quick access to Eicher’s new- age, fuel-efficient and fully connected vehicles, reinforcing Eicher’s commitment to enabling efficient and reliable last-mile logistics.

Born-digital and customer-centric, the dealership features an interactive customisation zone that allows customers to configure vehicles based on cargo body requirements, load deck options, fuel choices and colour preferences, bringing a new level of flexibility and personalisation to the commercial vehicle buying experience. Trained technicians, advanced service support tools and customer engagement platforms further ensure prompt service delivery and a seamless ownership experience.

The facility is also equipped with EV charging infrastructure, a dedicated EV service bay and EV-trained mechanics and technicians, strengthening Eicher's readiness to support emerging mobility requirements. Additional customer support features such as EOS Bikes for doorstep services and GPS-enabled breakdown assistance further enhance customer support and maximise vehicle uptime.

About VE Commercial Vehicles Ltd (VECV): VE Commercial Vehicles Limited (VECV) is a joint venture between the Volvo Group and Eicher Motors Limited. In operation since July 2008, the company’s businesses include Eicher branded trucks and buses, Volvo Buses in India, exclusive distribution of Volvo Trucks in India, exclusive global manufacturing hub for Volvo Group for 5- & 8-liter automotive engines, Engineering Components business and Eicher Power Solutions (Gen Sets and Versatile Engines). A multi-brand, multi-division Company, backed by innovative products & services, VECV today is recognized as an industry leader for modernizing commercial transportation in India and the developing world.