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Driving Skills, Driving Lives
Driver Pragati Kendras (DPKs)
Initiative to create an environment where commercial vehicle drivers feel superior experience during transit. These are en-route resting and training facilities for long haul drivers where comprehensive driver trainings are also conducted.
- The main objective of the driver training program is to provide guidance on fuel conservation, behavioral aspects and financial literacy along with personal hygiene.
- Total 6 Driver Pragati Kendras are currently running in association with Indian Oil Corporation and 6 more are proposed.
Driver Care Vans
To ensure driver health and safety, Eicher Driver Care Program for Vision & Hearing provides affordable & advanced quality eye and ear healthcare services to the truck drivers at major transport hubs along the golden quadrilateral and national highway route across the country.
- Launched in 2016, more than 65,500 drivers have been aided through this initiative till now.
- Eicher also inaugurated six Driver Pragati Kendras operating in key regional centres in India, while the work on next six locations is underway.
- These facilities serve as a holistic avenue to address fatigue management, road safety and promote best practices within the driver community.
Driver Training Institutes & extensive driver training
Eicher recognizes the critical role that drivers play and therefore has been a pioneer in working towards driver empowerment ever since.
- Eicher’s numerous initiatives over the years have benefited over two lakh drivers and have also helped bridge the demand gap by getting more skilled drivers in the trucking ecosystem.
- These initiatives have been focused towards driver empowerment and upskilling, alleviating the plight of these hardworking individuals and offering them the best-in-class training for optimum levels of safety and productivity.
- To address skill development and empowering livelihoods, Eicher has been running training centres across India and providing skill-based training via low-cost driver training modules.
- Eicher has eight Driver Training Institutes where a pre-licensing program for new drivers is conducted.
- Eicher also operates twelve Regional Driver Training faculties that train around 20,000 drivers per year. All these programs have targeted more than 2 lac individuals across India.
Driver's Day, Driver Certifications & Convocation Day
In an effort to recognise the efforts and selfless dedication, Eicher commemorates Convocation Day at the Eicher Academy for Drivers in Indore every year on the occasion of Driver's Day.
- The drivers are recognised and are certified on completing their pre-licensing driver training programme.
- Eicher’s Pre-license driver training program was introduced in 2018, as one of the company’s key efforts for driver training and empowerment under CSR through Eicher Group Foundation.
- Under this program, Eicher has so far trained 450 drivers. The idea was to develop skilled driver and offer opportunities for recruitment for better and safe transportation.
- The heavy and light commercial vehicle drivers were trained through a structured program and conducted via theoretical sessions, simulator practice, technical exposure and behind the wheel training.
- They also undergo an assessment of driving proficiency by ASDC (Automotive Skill Development Council).
- Road Safety Education for Students
- Mass Awareness during Road Safety Week
- Awareness films on Road Safety
The school community is a major focus for road safety and Eicher has worked consistently for spreading awareness and mobilising students.
- Every year, Eicher holds a host of initiatives at the inter school level during the Road Safety Week.
- The biggest event involved an inter school quiz competition in association with Indore Police.
- The quiz contest saw participation from over 800 students in Indore this year.
- Moreover, seminar in schools were also held to educate students on traffic signs, curb drill, good road practices and other aspects. School teachers also participated in these programs to mobilise the student community.
Every year Eicher celebrates National Road Saftey Week and conducts various mass awareness programs. This year, Eicher celebrated the National Road Safety Week 2020 with the theme “Sadak Suraksha – Jeevan Raksha”. Eicher rolled out several innovative programs to promote the cause of road safety amongst youth and high school students in Indore.
- We organised street plays enacted by local NGO teams on strong road safety themes targeting both students and parents and also encouraged them to participate in such skits. In a first of its kind initiative, Eicher developed a Make Shift Traffic Park in two schools, which helped the company to spread the message of road safety to a larger community.
- The traffic park had indicative traffic lights, zebra crossing, junction, lane markings etc to educate and engage students. More than 600 students were invited to receive the awareness trainings.
- An FM Radio quiz contest was also run every day throughout the week and saw a participation from the general public.
- To engage further with the public, specially commissioned Video Mobile vans with vision screens were parked at major junctions where Eicher road safety films were screened.
Overall, Eicher was able to achieve a tremendous impact with its road safety campaign by reaching out to over 15,700 beneficiaries, motivating and edifying individuals on the issue and helping them become responsible citizens.
In the past years, Eicher has won several international accolades and recognition for its road safety films. Eicher has been committed to and is actively involved in road safety since 1998, driving safe ecosystem in the country through various safety initiatives. Various road safety films are: