Eicher’s Winner Story

Archana Lakhapati
I own a pharmacy in a small town in Maharashtra. Being the only lady who runs a pharmacy, I had to be answerable to my society for venturing beyond household chores. But my dedication towards work and my patients had been an inspiration for many. There’re 19 pharmacies in my tehsil now that are being run by ladies!
Devendra
Despite having a successful, life in the city as an engineer, Devendra quit it to bring in a change and improve the quality of farmers' life back in his village. He initiated local manure production & helped build a pond to tackle water scarcity.
Sweetypoo Budh
I’m a private teacher. I keep self upgrading to give my best to my students. I conduct free weekend classes for 20 rural students who live in remote corners. Though I have to walk 4 km to reach them, I never mind as long as I give them the best education. My passion lies in educating others and paving new paths for the betterment of the society.
Dilip Hazarika
I adopted Pankaj Gogoi, an orphan, when he was 7, and gave him all the education and facilities I could afford. He’s reliable, honest, hardworking and took up various labour jobs for financial security. Now, a graduate, he’s my business partner in our restaurant. I’m privileged and proud to have him with me, and I know he’ll be a fine leader one day.
Akhilendra Pratap Singh
Akhilendra believes good deeds can drive positivity and be an inspiration for many. A quality executive at a reputed dairy. He supervises milk sampling & dispatching of products in tankers. Observing how the company truck drivers struggle to stay fit he initiated a fitness camp for them. They learnt how some drivers were suffering from poor eye sight and high blood sugar due to unhealthy food habits. Immediate medical supports were initiated by the doctors. Fit with better health and sight today the drivers are ever thankful to Akhilendra for his noble effort.
We feel inspired by Akhilendra and his Nayi Soch. For initiating good health and happiness for others.
Jadu Mani
Jadu Mani and his eco-friendly habits. Jadu Mani inspires positivity. Over the last 15 years, he’s planted and gifted more than 500 saplings. An eco warrior, his green steps help reduce carbon footprint, and save power and water. Jadu encourages others to go eco-friendly too. He gifts saplings to help spread greenery. He often visits schools to spread awareness about energy conservation. Motivating kids to plant trees and conserve resources. Jadu’s initiative inspires us to work towards a better future, and leave a better planet for tomorrow. With his Nayi Soch philosophy, Jadu continues to inspire us to go green.

Eicher Salutes The Nayi Soch

Vidhyadhar Behra
I have been observing crusher business in my village for long. With my commitment, hard work and entrepreneurship mindset,  I started business initially with pan shop, vegetable shop, fruit shop and finally entered into transportation business. Now I own a fleet of over 20 trucks.
Mukesh Chaudhary
I initiated a reward program and drives a competition named ‘promoting the performer’ within drivers. The driver who delivers more  fuel efficiency, gets a certain amount of money per trip as a reward. This initiative has resulted in increased fuel efficiency from his vehicles and drivers are also earning approximately 100-500 rupees per day as incentives.
Bipin Agarwal
I started my career as a Munshi and my earning was merely 200 per month. My hard work, commitment and values, helped me expand my business to another level. Now I have a company that has a turnover of 50 Cr. and with my daughter learning the business, we are aiming for more together. 
Abhishek Mehta
I provided wheel nut openers to all my drivers, which saved them immense time and effort. I was also the first one to introduce radial tubeless tyres for trucks in Udaipur, which improved fuel efficiency by 3%
Viral Kumarpal
Many times drivers are not aware of their eye visions. So, I would organize free eye checkup camps and provide them free spectacles if needed. I would recommend that the higher officials and fleet owners visit their drivers’ homes during occasions. This creates a cordial relationship between the employer and the employee.
Rajat Kumar
I’m a businessman and I have 12 employees working for me. They all were illiterate up to an extent that they couldn’t even operate mobile phones. After I trained them, they can now do online bookings and banking transactions. They’re happy that they now don’t have to waste time standing in lines.
Sweta Mehta
During Diwali, I always visit all my staff members and gift them sweets, crackers and clothes. We enjoy bursting crackers together. This motivates them to perform better at work. In my opinion, if I don’t understand my staff’s emotions, then no matter how successful I am, it would be worth nothing to me. New and positive thinking will lead to a successful destiny.
Vaibhav Singh
Not everyone is aware that around four gallons of water gets wasted while purifying one gallon of water. What I have done is, I have connected the waste-water outlet of my water purifier to my garden and washrooms so that I can utilize it in a better way. It’s our sole responsibility to save water and all the resources available to us.
Shubha Sur
Why can’t a housewife be an entrepreneur? If she has a clear vision, she can. I live in a village and run a small-scale home business of making papad, kurawadi, bhatavadi, pickle and potato wafers. To upgrade, I plan to purchase a flour mill soon so that I can save time and energy from running to the mill that is 2 km away.

Eicher Nayi Soch

  • Eicher Wins
  • Teasers
  • Teasers
  • Teasers
  • Naya Samay

Sometimes to keep moving, You have to stop.

Think Of New Ideas. New Processes. New Attitudes.

Don’t Just Think To Increase Productivity, Think To Revolutionise It.

Don’t Just Think Customers, Think Partners For Life.

Don’t Just Think More Miles, Think Also, More Smiles.

Let Old Traditions And Customs Make Place For New Ones.

And Let Your New Soch, Set New Benchmarks For Progress.

Create A New Definition Of Prosperity.

That Will Move All Of Us In The Business Of

Moving Goods, Into The Future.

So Let’s Come Together And Carve Out This New Path.

Not Just For Our Business But Our Lives.

Share Your Story

Good deeds inspire people to make a positive difference. It motivates them to approach pertaining problems with a new mindset – with a Nayi Soch. Eicher’s Nayi Soch is an approach towards bringing in a difference to the society with fresh perspectives and a new frame of mind. Did you ever have a positive impact on people or the world around you? If you did, then share your story with us and stand a chance to get featured on our website. Your Nayi Soch story can be an inspiration for many.

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