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Pro Philosophy

  • GO PRO PHILOSOPHY
  • BRAND ELEMENTS

Eicher is taking the commercial transportation industry to a new level, through a PRO philosophy.

PROfessional, is not only the next-gen Eicher Pro Series of trucks & buses, but also symbolizes professional processes and professional attitude. With constant PROductivity improvements, best-in-class fuel efficiency, superior uptime and relevant modernisation, Eicher PROmises to partner the customer right through the life cycle of the vehicle. All this ensures the customer gets more revenue out of the same assets, leading to higher PROfitability, which in turn results in PROsperity in their business, and ultimately in their life.

Go Pro is all about being PRO You!

 

When the Good Earth Company was originally set up in 1948, it was to sell and service imported tractors. Over the years it metamorphosed to Eicher Good Earth, India’s leading automotive company manufacturing motorbikes, Volvo buses and trucks.

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